Client story · Launch
An identity that feels calm, elegant and dependable.
A unified brand for a real estate investment and management company, from the logo to a complete brand personality.
The brief
M & G Holdings Ltd., a real estate investment and management company, wanted to grow its footprint and build brand recall across the Lower Mainland, with an identity that would feel calm, elegant and dependable.
The work
Everything here grows out of one strategy: a unified brand and visual identity, from the logo to a complete brand personality.
Logo
A typographic logo built on the company's name.
Visual identity
A black and beige palette with a touch of blue, used the same way wherever the company appears.
Brand personality
A complete brand personality: how the company looks, sounds and presents itself, so people remember it.
Where this work sits today
This is the visual identity work in BizCan® Launch, Core option and above. Our team did brand work only; BizCan does not provide investment or real estate services.
From the work
Selected pieces.
A unified brand for a real estate investment and management company, from the logo to a complete brand personality. See all our work
The company’s logo
Brand identity
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