Illustrative sample01 / Decision brief
One priority. A clearer next decision.
- Starting question
- Which customer group should a service business focus on first?
- Evidence to gather
- Customer interviews, current enquiries and team capacity.
- Decision to make
- Choose one audience and one offer to test before expanding.
- Output
- A decision brief, an assumptions log and an agreed next action.
Hypothetical planning example. No client data or outcomes.










