Client story · Scale-up
Scaling up from Vancouver across Western Canada.
Founded in Vancouver in 2000, the network set out to scale up across Western Canada.
The challenge
TiE Vancouver has supported founders, students and women-led ventures in Vancouver since 2000. As a scale-up, it set out to expand its footprint and its impact across Western Canada.
Growing across the region called for one clear brand, a value proposition that holds beyond the city, new programs to reach new markets and more value for members.
The work
Our team's work covers the brand, the strategy for growth and what members receive.
A unified brand identity
One identity across the chapter's visual elements, website, brochures and social media.
A clear value proposition
What the chapter offers founders and members, stated so it holds across Western Canada.
A go-to-market strategy
The right product mix, with new programs geared to the Western Canada ecosystem to reach founders in markets beyond Vancouver.
Membership growth
A stronger membership offer, to attract new members and keep the ones it has.
More value for members
Local and global masterclasses, one-to-one mentoring and networking events.
Signature events
Event strategy and design for events such as Pitch Fest and Meet the Mentors.
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