Making 53 years of advocacy visible again.

The challenge

India Mahila Association has advocated for women's issues in British Columbia for 53 years, run by volunteers. After more than five decades of work, it needed to regenerate its impact: to make more people aware of what it does, to share its history and to bring its members closer together.

It had no digital presence to build on, so the work started from the ground up.

The work

Our team worked across brand, digital, communications and events.

• A renewed identity

  A new brand identity, with a logo that carries the founders' image.

• A digital presence from the ground up

  A website, social media channels and videos, so people can find the association and follow its work.

• A communication strategy

  A strategy that strengthens brand recall and supports the association's advocacy by highlighting its history.

• Stories that carry its history

  Documentaries, videos and social media content about the association's history and its work.

• Showcase events

  Events that celebrate the association and its work, including the 50th anniversary celebration in 2024 and Empower 2026.

• A closer community

  Women's Day events and social events that bring members together.

• Ongoing support

  Brochures, marketing collateral and graphic design.

Results

attendees at the 50th anniversary celebration in Vancouver

700+

attendees at the 53rd anniversary celebration in Vancouver

500+

Attendance as reported by the client.

Where this work sits today